In 1909, the Opel 4/8 hp model, known as the "Doctor's Car" was produced. Its reliability and robustness were greatly appreciated by physicians, who drove a lot to see their patients, back when hard-surfaced roads were still rare. The "Doctor's Car" sold for only 3,950 marks, about half as much as the luxury models of its day.
In 1911, the company's factory was virtually destroyed by fire and a new one was built with more up-to-date machinery.
By 1914, Opel had become the largest German manufacturer of motor vehicles.
In the early 1920s, Opel became the first German car manufacturer to incorporate a mass production assembly line in the building of their automobiles. In 1924, they used their assembly line to produce a new open two-seater called the "Laubfrosch". The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 4,500 marks, (expensive considering the less expensive manufacturing process) but by the 1930s this type of vehicle would cost a mere 1,990 marks — due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorized transportation to become not just a means for the rich, but a reliable way for people of all classes to travel.
1902 Opel DarracqOpel had a 37.5% market share in Germany and was also the country's largest automobile exporter in 1928. The "Regent" — Opel's first eight-cylinder car — was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.
In March 1929, General Motors (GM), impressed by Opel's modern production facilities, bought 80% of the company, increasing this to 100% in 1931. The Opel family gained $33.3 million from the transaction. Subsequently, a second factory was built at Brandenburg for the production of "Blitz" light trucks.
In 1935, Opel became the first German car manufacturer to produce over 100,000 vehicles a year. This was based on the popular Opel "P4" model. The selling price was a mere 1,650 marks and had a 23 hp (17 kW) 1.1 L four-cylinder engine and a top speed of 85 km/h (53 mph). Opel also produced the first mass-production vehicle with a self-supporting all steel body. They called it the "Olympia". With its small weight and aerodynamics came an improvement in both performance and fuel consumption. Opel receives a patent which is considered one of the most important innovations in automotive history.
1939 saw the presentation of the extremely successful, "Kapitän". With a 2.5 L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating w/electric blower and central speedometer. 25,374 Kapitäns left the factory before intensification World War II brought automotive manufacturing to a temporary stop in the Autumn/Fall of 1940, by order of the government.
World War II
Administration buildings at the Ruesselsheim plant.World War II brought to Rüsselsheim the only year in the entire history of Opel — 1945 — in which it produced no vehicles at all, since that first Lutzmann-authored Opel was made in 1899. Before the conflict broke out, the Adam Opel AG had established itself as the largest motor vehicle manufacturer in Europe. The combination of Opel know-how with GM resources had produced outstanding results. In spite of stifling red tape, the economic atmosphere in Germany in the 1930s had powerfully fertilized the growth of this and other auto companies. But in the case of Opel, at least, it was clear that the expansion of this industrial machine was not directed in any way toward military objectives.
Military LKW Opel Blitz, Italy, 1944Even after June 1940, official connections between Opel and America were not broken and monetary gain continued throughout the war which was controlled by the J.P Morgan firm, the Rüsselsheim plant was never given a major role in Germany's war preparations. Neither was Ford's plant in Cologne considered trustworthy enough for a big assignment, such as tank manufacture, in view of their earlier foreign associations. Initially, of course, it had appeared that the war would be a short one settled in Germany's favor. Auto plants were shut down, to conserve resources, but not converted to other jobs.
When in 1942 it became clearer that the fighting would go on for a while, car and truck factories were switched to war work in a modest way, Opel taking up the production of aircraft parts and tanks. Only at the Brandenburg truck plant did vehicle manufacture roar ahead at full speed. From the end of 1938 onward to big Opel Blitz trucks had been powered by the same basic 3.6 L engine used in the Admiral. To meet the growing demands of wartime, 3 short tons (2.7 t) trucks of Opel design were built under license by Daimler-Benz at the former Benz factory at Mannheim.
One of the most versatile small German military vehicles, the Kettenkrad, a curious but useful blend of tractor and motorcycle, was powered with a 1.4 L Olympia four-cylinder engine. Produced by NSU, it had motorcycle-type front-wheel steering for gentle turns and negotiated tight corners with brakes on the propelling caterpillar tracks. The Kettenkrad towed antitank guns and transported troops and signal gear in several theater of war. NSU continued to make it after the war for use in mines and forests. It was one of the few vehicles that could do jobs formerly performed by horses for which, owing to the shortage of oats, there was even less fuel available than for motor vehicles.
As the war progressed, military authorities placed greater stress on the development of air-cooled engines, which they felt had more immunity to damage from weather, shellfire and misuse. To meet this demand, Opel engineers developed an unusual variation on normal cooling for the 3.6 L truck engine. It was called "air-oil cooling," and used engine oil to take heat away from the jackets around the cylinder barrels. The heads were directly cooled by air, there being three separate aluminum finned heads, each serving two cylinders. Of this interesting engine, which developed 72 hp (54 kW; 73 PS) at 3000 rpm on 74-octane fuel, only three examples were built.
Other special jobs were undertaken at the Rüsselsheim factory. One that was too exotic to be typical was the construction of an intercooler for the supercharger of the famous Junkers Juno aircraft engine. Special methods had to be developed to fabricate this vital assembly from very thin sheets of aluminum. With work like this going on, Germany's enemies naturally took note of the various Opel plants and, starting in August 1944, began visiting them by air. The resulting devastation was a tragic echo of the effects of the fire of exactly 33 years earlier. Destruction was heavy at both Rüsselsheim and Brandenburg from the attacks by Allied bombers. Never was the outlook more bleak at Adam Opel AG than in the first months of 1945.
Opel had been transformed and rebuilt before. There was very little, actually, beyond the determination of the men and women who believed in the power of the Opel idea and the 83 years over which it had been created. Many of the tools with which they once had worked were gone. The Brandenburg truck plant fell into the Russian Zone of a divided post-war Germany. It did not stay there long. All the machinery and equipment — right down to the window frames and bathroom fixtures — was dismantled and shipped to a site near the Ural mountains.
Cars as well as truck production lines were lost by Opel. As reparations for war destruction, under plans of the Allied Forces, the Soviet Union asked the Allied Military Government for the tools, jigs, dies, fixtures, and drawings for the Kadett. This, they said, they would use to begin auto production at an Opel subsidiary in Russian-occupied Leipzig. The equipment was duly delivered to the Soviets in June 1946, and that was the last Opel was to see of it — but not of the Kadett.
Just a year later a new Soviet car, the Moskvitch 400, rolled off a Moscow assembly line. It was the Opel Kadett in every detail; only the name was changed. By late 1950, the Russians were exporting these Kremlin Kadetts to Belgium, stressing in their promotion that spare parts could easily be obtained from Germany. Not until 1959 was a Moskovitch model introduced that bore no trace of Opel engineering. And by that time, Opel was just about ready to introduce a new Kadett of its own.
Only the strong resistance of the American government within whose zone of occupation Rüsselsheim was located, prevented the total dismantling of the entire Opel plant as reparations in Russia. GM had no say in these discussions and was not sure just what posture to take toward its sometime subsidiary. GM's Alfred Sloan recalled:
"(Opel) had been seized by the German government soon after the war began. In 1942 our entire investment in Opel amounted to about $35 million, and under a ruling which the Treasury Department had made concerning assets in enemy hands, we were allowed to write off the investment against current taxable income. But this ruling did not end our interest in, or responsibility for, the Opel property. As the end of the war drew near, we were given to understand that we were still considered the owners of the Opel stock; and we were also given to understand that as the owners, we might be obliged to assume responsibility for the property." It was a responsibility that Sloan and his associates weren't at all sure was worth the risk in the chaos of postwar Europe.
One resource that did not appear on the books of General Motors or on the rolls of the occupying authorities was most responsible for the recovery of Opel in 1945: the extraordinary loyalty of its workers. They were not itinerant opportunists who had looked on their work at Rüsselsheim as just another job. They were men and women who had, for the most part, come from that immediate area, many from the quiet of the country, and had literally grown up with the Adam Opel AG More important to them than their own fates was that of Opel, for its collapse would mean the loss of the most important employer for the people of Rüsselsheim who were finding their way home from the chaos of war.
Just at war's end a small skeleton crew began clearing the rubble from the plant. By May 1945, this work had advanced enough to allow the beginning of production of desperately needed Opel parts. Getting the materials for them was more dependent on barter and black markets than it was on normal sources of supply, which had all but ceased to exist.
History of the logo
Zeppelin 1937 logoThe first Opel logo after the founding of the company consisted of the squiggly letters A and O, the initials of Adam Opel. The A was in bronze, the O kept in red.
Starting in 1886, was then seen, inter alia, the goddess of Victory Victoria and a cyclist on the logo. This image was surrounded by the inscription "Victoria Blitz", the name of one of the first Opel bicycles. From 1909, the name became the logo. A spirited Opel name in gold adorned the motorcycles and cars. A year later, the logo was again changed. From now on, we saw a blue, surrounded by laurels eye, which contained the words "Opel" in capital letters (uppercase).
By 1935, they introduced a stylized Zeppelin, symbolizing the progress, surrounded by a yellow ring, which is supposed to represent a wheel. The Zeppelin also occurred as a hood ornament, for example at the Olympia. As of 1950, another logo was used, not found on the vehicles, but rather intended for the dealer organization. Another Opel logo was a white oval which was yellow on one half.
In the 1960s, they changed the Zeppelin increasingly to flash. Officially, the Lightning since 1963, the logo of Opel. In 1970, the logo of the dealer organization was again changed to see the flash with a ring on a yellow rectangle to see the lettering below the "Opel" was about. The official logo was surrounded by a black rectangle, and found primarily on printed materials used. In 1987, the Opel logo then modernized.
On the vehicles himself had since the 1940s, however, always see only the Opel logo without typography, again and again in different materials (in shape or size characters), and proportions, even at the same time produced models. The production of a single CI is the longest time at Opel have not been consistently followed.
The 2007 study presented shows the current GTC Concept Opel logo was engraved into the top ring of the lettering on "Opel". The Insignia has a single model since 2008 also has this logo.